Cycling Retailers

This page is intended to assist retailers with their sales of Pedalite products to cyclists.  Please refer to the similar pages in the equestrian and running/walking sections of this website for specific assistance in those markets. Anklelite Video Baglite Video Pedalite Lights Video Embed these videos or link to them from your website wherever there are pictures or descriptions of the products. Instructions on how to link to them or embed the mini movie players are on the product photos page.   Retailer Information Sheets The single page information sheets for retailers provide useful tips and information for retailers regarding the Pedalite range of products.
Pedal Lights	Baglite	Anklelite

A best selling product in store and online, Pedalite Battery Free 360 degree visibility pedal lights are unique and patented.  They are the only battery free pedal lights that stay on when pedalling stops and that are fully road legal in most countries.

Point of Sale

In store, use the POS unit shown here, it operates continuously for approx 90 days using a battery. Many retailers have commented that they put the Pedalite POS unit on a counter or in a window display as a talking point and as a way to engage customers.  Online, use animated images from our picture library or other pictures from the same source and information from the product information page.

Top Tips

1. Include battery-free 360 degree visibility pedal lights primarily in the lighting section, Dynamo section and also the pedals section.

2. Encourage employees to review the videos and FAQ section on the Pedalite website
3. Offer Pedalite products with each new bike sale.
4. Offer a Pedal light and Toe Clip package, with some pennies off.
5. Include an appropriate "environmentally friendly" symbol next to the product image.

Why they are a "Must Buy"

1. Pedalite products, being battery-free, usually provide a full “pay back” of the purchase price to customers during the first year of purchase from elimination of the cost of replacement batteries for cycle lights that are usually needed.

2. Pedalite Pedals are the unique battery-free pedal lights for bicycles that have been designed to make cyclists more visible to motorists day and night from any angle including the side, which is vital for cyclists as 75% of Cycling accidents happen at, or near, a road junction [source Royal Society for the Prevention of Accidents, RoSPA], where cycles need to be seen from the side. 
3. Pedalite pedals also help cyclists create their own virtual cycle lane as motorists naturally give cyclists with Pedalite pedals a wider berth and distance, increasing their safety.

4. As soon as cyclists start pedalling the Pedalite pedals uniquely harvest and store a small amount of energy from the bicycle so the lights continue to flash when the cyclist is freewheeling or has stopped at a road junction.  No other battery free 360 degree visibility pedal lighting system works this way.  The products are unique and patented.

Baglite is one of those products that when people see it and understand it they buy it.

It is lightweight, provides fantastic light, is appropriate for adult cyclists, adult commuters and the Times Newspaper in the UK ranked it as one of the best safety products for kids.   Baglite has gone onto the top 10 besting selling parts and accessories lists in over 15 counties.

Point of Sale

In store, put Baglite on a mannequin.  The lights should continually recharge from the stores lights so you can use the unit in flash mode in the shop.  It is not recommended that you have the unit in all the time as it will eventually discharge but having it in flash mode for a few hours a day is generally fine.  Online, use animated images from our picture library or other pictures from the same source and information from the product information page.

Top Tips

1. Include Baglite in the section with Backpacks but also in a lighting section.

2. Encourage employees to review the videos and FAQ section on the Pedalite website
3. Offer Baglite with each new bike sale.
4. Include an appropriate "environmentally friendly" symbol next to the product image on a website.

Why they are a "Must Buy"

1. The one thing that we hear over and over again from all around the world is what great value the Anklelite and Baglite products are. First of all, cyclists spend on average US$10 on batteries for lights every 3 months, meaning that a battery free product like Baglite would pay for its self inside a season ! and then carry on saving the user money through the elimination of batteries.

2. Baglite is incredibly versatile, it is used by cyclists, school kids, walkers, hikers, horseriders, etc etc we have had examples of 3 or 4 being brought at a time as birthday or Christmas presents for kids to give to the friends or adults to give to adults. At the perfect birthday present price it is a unique product, fits to any backpack and provides active safety for about the same price as florescent backpack covers (passive safety).

Other reasons why Baglite is a must buy; Cool enough for kids to wear Exceptionally lightweight Light that works in the daylight and darkness Fit to existing (loved or designer) backpack Environmentally Friendly Suitable for male, female, adult, child, all ages 360 degree light for cyclist side lighting Tough, strong and durable However, it is the elimination of the cost, to both the wallet and the environment, that really demonstrates the true value of the Anklelite and Baglite products. Pedalite products, being battery-free, usually provide a full “pay back” of the purchase price to customers during the first year of purchase from elimination of the cost of replacement batteries for cycle lights that are usually needed.

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Anklelite quickly became Pedalite's best selling product.  The new elasticated strap launched in the fall of 2009 further enhanced the products already high reputation.

It is ultra-lightweight, fits to arms, ankles and wrists provides fantastic light, is a replacement for "trouser clips" and is appropriate for adult cyclists, adult commuters.   Anklelite (Armlite) is designed to be on in light, shadow and darkness AND as a result of the unique “Floodlight” module actually appears brighter the further away you get! When you have the product on when it is daylight it actually recharges from the light while it is operating.

Point of Sale

In store, Ankelite (Armlite) is the perfect IMPULSE BUY price. Our retailers put these on their retail counters and when anyone buys any other product e.g. a wheel, saddle, bike, etc then they suggest that they need side lighting, show them the Anklelite and upsell the sale!   The lights should continually recharge from the stores lights so you can use the unit in flash mode in the shop.  It is not recommended that you have the unit in all the time as it will eventually discharge but having it in flash mode for a few hours a day is generally fine.  Online, use animated images from our picture library or other pictures from the same source and information from the product information page.

Top Tips

1. Put Ankleites on your shop counter, also Include Anklelite in the section with trouser clips and also in a lighting section.

2. Encourage employees to review the videos and FAQ section on the Pedalite website
3. Offer Anklelite as an upsell with each new sale.
4. Include an appropriate "environmentally friendly" symbol next to the product image on a website.

Why they are a "Must Buy"

1. The one thing that we hear over and over again from all around the world is what great value the Anklelite and Baglite products are. First of all, cyclists spend on average US$10 on batteries for lights every 3 months, meaning that a battery free product like Anklelite would pay for its self well inside a season ! and then carry on saving the user money through the elimination of batteries.

Other reasons why Ankleite is a must buy; Cool enough for everyone Exceptionally lightweight - has to be held to be believed Light that works in the daylight and darkness Worn on the Arm or Ankle Environmentally Friendly Suitable for male, female, adult, child, all ages 360 degree light for cyclist side lighting Tough, strong and durable However, it is the elimination of the cost, to both the wallet and the environment, that really demonstrates the true value of the Anklelite product. Pedalite products, being battery-free, usually provide a full “pay back” of the purchase price to customers during the first year of purchase from elimination of the cost of replacement batteries for cycle lights that are usually needed.  The saving on the environment through the elimination of batteries helps the conscience as well as the consumers wallet.

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