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Update No. 8
This Update provides the
latest information regarding Pedalite International and the range of products
supplied by Pedalite. It is delivered on an ad-hoc basis to keep interested
parties aware of important information regarding the company and product range.
Did you see Pedalite in
the press?:
SHE Shines !
 As
the sun comes out around the world lights are taken off bikes! In the Summer months it is a common misconception that lights on bikes are not needed as
much and often cyclists go out without any artificial lighting at all.
Unfortunately, all too often this is the time when lighting is most needed; Consider the difference a
single cloud passing in front of the sun can make to the light ! a bright
sunny day turns into a half light in an instant and from the side, approaching
an intersection, a cyclist becomes much harder to see. Think about when you cycle from bright sunshine into a shadow or under a bridge,
your eyes take a moment to adjust and you do not see as well, this is the same for all road users and you need to make sure you
are lit up to be seen. In addition, do you know exactly when
the light will fade naturally in the evening ? as the Solstice approaches daily
variations in what time dusk arrives can be as much as 5 or 10 minutes, over the
course of a week you can see variations of upto 1 hour, even though this happens
every year and has happened for centuries it always seems to take cyclists by surprise.
During the Summer months lighting is as critical on your bike as during the
Winter.
 What
is needed is a "Fit and Forget" solution, that is fitted once, is always on,
never runs out of batteries or needs expensive/environmentally damaging
replacements and looks like a pedal so that it does not get stolen when the bike
is unattended. It is true that Pedalite 360 degree visibility pedal lights are
not easily seen in bright sunshine, however, that is when the cyclist can be seen clearly,
but when a cloud comes over, the sun starts to fade or a large shadow from a
building or bridge covers the cyclist, the pedal lights are there, always on,
always ready, always ensuring the cyclist is seen.
New Animations and Gifs
for Distributors and Retailers
The following new
animations, flash movies and high resolution images are now available for
download from the Pedalite website.
Flash Movie
Format
Gif
Animated Image format
High Resolution Images
(300dpi)
Other
Pedalite News:
 All
purchase orders should be faxed to Pedalite International's Hemel
Hempstead, Hertfordshire, UK offices, Fax number is +44 (0)1442 450 335, and
also an email notification sent to your Pedalite account manager.
Coming Soon:
Pedalite international are preparing to
launch 2 exciting new products this Summer. The products are two of the
most exciting cycling accessories for years.
COMPLETELY NEW PRODUCTS FOR CYCLISTS FROM PEDALITE THAT ARE NOTHING TO DO WITH
PEDALS OR PEDAL LIGHTS. Products that encapsulate Pedalite's core values
of safety, health and the environment. Further announcements will be made via
the Pedalite Website, Distributors of Pedalite products and this newsletter.
Stock information: Pedalite products have been selling at a high rate in
all markets and stock levels of Pedalite products are moderate in North
America, very Low in Australasia, moderate but going fast in Europe, Low in Asia. There is currently
a lead time of between 3-6 weeks for
distributors in Asia/Australasia ordering standard products at this time. Current production
runs are in progress that will see stock levels increased.
Thank you for
your continued interest in Pedalite
Update May 13th 2008
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