This page is intended to assist retailers with their sales of Pedalite products to Equestrians.  Please refer to the similar pages in the Cycling and running/walking sections of this website for specific assistance in those markets.

Retailer Information Sheetss

The single page information sheets for retailers provide useful tips and information for retailers regarding the Pedalite range of products. 

Baglite	Anklelite/Armlite

Baglite is one of those products that when people see it and understand it they buy it.

It is lightweight, provides fantastic light, is appropriate for adult riders and children riders and the Times Newspaper in the UK ranked it as one of the best safety products for kids.   Baglite has gone onto the top 10 besting selling parts and accessories lists in over 15 counties.

Point of Sale

In store, put Baglite on a mannequin.  The lights should continually recharge from the stores lights so you can use the unit in flash mode in the shop.  It is not recommended that you have the unit in all the time as it will eventually discharge but having it in flash mode for a few hours a day is generally fine.  Online, use animated images from our picture library or other pictures from the same source and information from the product information page.

Top Tips

1. Include Baglite in the section with Backpacks but also in the section with florescent products.

2. Encourage employees to review the videos and FAQ section on the Pedalite website
3. Offer Baglite with each new sale of saddles, rungs, etc.
4. Include an appropriate "environmentally friendly" symbol next to the product image on a website.

Why they are a "Must Buy"

1. The one thing that we hear over and over again from all around the world is what great value the Anklelite and Baglite products are. Baglite pays for its self inside a season due to the elimination of having to buy batteries! and then carries on saving the user money through the elimination of batteries.

2. Baglite is incredibly versatile, it is used not only by horse riders but also by by cyclists, school kids, walkers, hikers and runners etc we have had examples of 3 or 4 being brought at a time as birthday or Christmas presents for kids to give to the friends or adults to give to adults. At the perfect birthday present price it is a unique product, fits to any backpack and provides active safety for about the same price as florescent backpack covers (passive safety).

Other reasons why Baglite is a must buy; Cool enough for kids to wear Exceptionally lightweight Light that works in the daylight and darkness Fit to existing (loved or designer) backpack Environmentally Friendly Suitable for male, female, adult, child, all ages Tough, strong and durable However, it is the elimination of the cost, to both the wallet and the environment, that really demonstrates the true value of the Anklelite and Baglite products. Pedalite products, being battery-free, usually provide a full “pay back” of the purchase price to customers during the first year of purchase from elimination of the cost of replacement batteries that are usually needed.

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Anklelite quickly became Pedalite's best selling product.  The new elasticated strap launched in the fall of 2009 further enhanced the products already high reputation.

It is ultra-lightweight, fits to arms, ankles and wrists provides fantastic light and is appropriate for adult cyclists, adult riders.   Anklelite (Armlite) is designed to be on in light, shadow and darkness AND as a result of the unique “Floodlight” module actually appears brighter the further away you get! When you have the product on when it is daylight it actually recharges from the light while it is operating.

Point of Sale

In store, Ankelite (Armlite) is the perfect IMPULSE BUY price. Our retailers put these on their retail counters and when anyone buys any other product e.g. a saddle, crop, rug, etc then they suggest that they need side lighting, show them the Anklelite and upsell the sale!   The lights should continually recharge from the stores lights so you can use the unit in flash mode in the shop.  It is not recommended that you have the unit in all the time as it will eventually discharge but having it in flash mode for a few hours a day is generally fine.  Online, use animated images from our picture library or other pictures from the same source and information from the product information page.

Top Tips

1. Put Ankleites on your shop counter, also Include Anklelite in the general tack section and with florescent products.

2. Encourage employees to review the videos and FAQ section on the Pedalite website
3. Offer Anklelite as an upsell with each new sale.
4. Include an appropriate "environmentally friendly" symbol next to the product image on a website.

Why they are a "Must Buy"

1. The one thing that we hear over and over again from all around the world is what great value the Anklelite and Baglite products are. First of all, battery operated lights usually cost about US$10 in batteries every 3 months, meaning that a battery free product like Anklelite would pay for its self well inside a season ! and then carry on saving the user money through the elimination of batteries.

Other reasons why Ankleite is a must buy; Cool enough for everyone Exceptionally lightweight - has to be held to be believed Light that works in the daylight and darkness Worn on the Arm or Ankle Environmentally Friendly Suitable for male, female, adult, child, all ages Does not spook horses Tough, strong and durable However, it is the elimination of the cost, to both the wallet and the environment, that really demonstrates the true value of the Anklelite product. Pedalite products, being battery-free, usually provide a full “pay back” of the purchase price to customers during the first year of purchase from elimination of the cost of replacement batteries that are usually needed.  The saving on the environment through the elimination of batteries helps the conscience as well as the consumers wallet.

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