Press Releases

Battery-Free Pedalites Now Available for Folding Bike Commuters to improve safety

• Unique pedal lights for commuters who require one safety lighting pedal

7 January 2008 – As a result of public demand Pedalite International Ltd announces the availability of a single Pedalite safety pedal light – a unique new battery-free lighting system for bikes which is powered by a cyclist’s kinetic energy. The pedal light will improve the safety of folding bike commuters as it will enable them to be seen by motorists from up to 1km away and from any angle, even the side.

This award-winning design which is being used on thousands of cycles in 22 countries around the world can now be ordered as a single item either in Left or Right Hand from www.pedalite.com for £19.99 including VAT.

Commuters using folding bikes from manufacturers such as Dahon, Brompton, Airnimal, Birdy, Airframe, Moulton and many others have indicated that they wish to retain their Left-Hand folding pedal for convenience but have in the past been unable to obtain a single Pedalite safety pedal light online.

Simon Theobald, Managing Director of Pedalite International Ltd said, “The folding bike market is the fastest growing market for cyclists in the UK. We have received overwhelming demand for Pedalites from commuters who regularly use their folding bikes during their journey to work. We are delighted that we can now satisfy their requirement for a single Pedalite safety pedal light to be fitted on the right hand side to provide extra safety.”

Dubbed ‘a fantastic product’ by Road Cycling UK, used by the UK emergency services and endorsed by World Champion cyclist Tony Doyle, the battery-free pedal-powered pedal lights from Pedalite International Ltd are a must-have high-tech bike accessory for any commuter who wants to increase their cycling safety and ensure they can always be seen by the motorist, any time night or day.

Pedalites are easy to fit and require no maintenance. They provide additional bike lighting to improve visibility particularly from the side where often lighting is lacking and are an essential back up if other battery powered lights fail, or are not turned on. The pedals harvest and store a small amount of the cyclist’s energy, enabling the lights to uniquely stay on for up to five minutes, even after the pedalling stops such as at road junctions and traffic lights.

Pedalites have excellent ‘green’ credentials and will appeal to even the most environmentally conscious cyclist. Globally 15 billion batteries are thrown away each year; in the UK alone that is over 20,000 tonnes of batteries. The dangers and implications of disposing up to 300 million batteries in landfill sites each year are well documented. Pedalite pedals are protecting the environment by eliminating batteries and are always on to help protect cyclists.

Pedalites are used by emergency services, including multiple police forces, commuters, school children, students, cycle clubs, government departments and cycling enthusiasts. In addition major blue chip companies are offering them to their employees as part of their corporate social responsibility programmes.

Key features of Pedalites are:

• Flashes front, back & sides when pedalling starts for essential 360 degree visibility
• The only pedal that keeps flashing even when pedalling stops (up to 5 mins.)
• Visible 1 km away
• Very simple, standard fit on all adult & child bikes (from age 9)
• No batteries, no maintenance: fit & forget!
• Tough & durable with 1 year full warranty
• Non-slip surface and supergrip studs
• Make cycles seem “wider”; motorists give a wider berth to cycles with Pedalite pedals
• Compatible with Pedalite Toeclip
• Always on, you never forget to turn them on
• Unique, patented, technology to help you put safety first

About Pedalite International

Pedalite International Ltd offers unique battery-free pedal lights that harvest and store the energy that a cyclist uses enabling the lights to stay on for up to five minutes after the pedalling stops such as when freewheeling or waiting at a junction.

Now used by thousands of cyclists in over 22 countries, Pedalite 360 degree pedal lights help to protect the cyclist with always on essential side lighting, protect the environment by eliminating highly caustic battery waste and save money by using the kinetic energy generated by turning the pedals rather than requiring batteries to be purchased over and over again.

In July 2007 Pedalite was acquired by the Mpower1 Group of companies (www.mpower1.com); a major business development organisation, which has increased investment, accelerated product development, attracted celebrity endorsement for Pedalite products, initiated a major marketing campaign and underwritten the future of Pedalite.

Tony Doyle MBE, twice World Pursuit Champion and four times European Track Champion is an ambassador and spokesperson for Pedalite International Ltd. Tony will be promoting the pedal lights at exhibitions, cycling shows and through cycling clubs, retail outlets and in schools throughout the UK, highlighting the part they play in cycling safety. As spokesperson, Tony also plays a key role in helping explain, through the media, the importance to cyclists of using Pedalite Pedals.