Press Releases

Light up this Christmas with Pedalite

18th August 2008 – It’s that time of year again, when we start to search for that perfect Christmas gift. But like most of us, year after year, it becomes a struggle to think of something original to buy for family and friends. The solution, why not buy something that really shows you care but at the same time is practical, fun and eco-friendly? The battery-free pedal-powered pedal lights from Pedalite International Ltd make a fantastic gift for both adults and children.

Retailing at just £34.99 and toe clips for £6.99 at most good bicycle retailers and online through the Pedalite (www.pedalite.com) and other selected websites, the pedal lights make a unique gift that will appeal to all cyclists wanting to improve their on-the-road safety and ensure they can always be seen by motorists, pedestrians and all other road users.

With no batteries required; pedal lights have excellent ‘green’ credentials and will appeal to those who are environmentally conscious. Pedalite pedals are protecting the environment by eliminating batteries and are always on to help protect cyclists. The pedal lights can also pay for themselves in one season as you are not continually buying replacement batteries.

Based on unique patented technology, the lights are powered by kinetic energy and start flashing as soon as the cyclist starts pedalling. They provide 360 degree visibility enabling bikes with pedal lights to be seen by motorists from any angle, including, vitally, up to 1km away, from the side, which is a major blind spot. Over 75% of accidents involving bicycles in the UK are at road junctions where cycles need to be seen from the side (RoSPA 2005).

The Pedalite 360 degree pedal lights are easy to fit and require no maintenance. The pedals harvest and store the existing energy that a cyclist uses enabling the lights to uniquely stay on for up to five minutes, even after the pedalling stops, for example, when the cyclist is freewheeling or waiting at a junction.

Simon Theobald, Managing Director of Pedalite International added, "As cyclists become more aware of the dangers of riding without suitable lighting on their bikes an increasing number are fitting Pedalite 360 degree pedal lights. These products make a unique Christmas gift, ticking the environmental, safety and health through exercise boxes. Our customers include children buying for parents, grandparents buying for grandchildren, parents buying for the whole family including themselves and corporations buying for all staff.”

Key features of the Pedalite Pedals are:

• Flashes front, back & sides when pedalling starts for essential 360 degree visibility
• The only pedal that keeps flashing even when pedalling stops (up to 5 mins.)
• Visible 1 km away
• Very simple, standard fit on all adult & child bikes (from age 9)
• No batteries, no maintenance: fit & forget!
• Tough & durable with 1 year full warranty
• Non-slip surface and supergrip studs
• Make cycles seem “wider”; motorists give a wider berth to cycles with Pedalite pedals
• Compatible with Pedalite Toeclip
• Always on, you never forget to turn them on
• Unique, patented, technology to help you put safety first

Editors Notes

About Pedalite International Ltd

Pedalite International Ltd is a UK company that designs and manufacturers bicycle accessory products designed for Safety, Health and the Environment with QUALITY built in.  The company's flagship product the unique 360 degree visibility battery-free pedal lights improve cycling safety. Pedalite 360 degree visibility pedal lights are powered by cycling energy which is harvested and stored enabling the lights to stay on for up to five minutes after the pedalling stops, such as when the cyclist is freewheeling or waiting at a junction. Motorists can see bikes fitted with Pedalite pedal lights from up to 1km away and from any angle, including the side

Now used by thousands of cyclists in over 30 countries, Pedalite 360 degree pedal lights help to protect the cyclist with always-on essential side lighting, protect the environment by eliminating highly caustic battery waste and save money by using the kinetic energy generated by turning the pedals rather than requiring batteries to be purchased over and over again.

The Pedalite 360 Degree Visibility Pedal Lights and optional toe clips can be purchased from all good independent bike shops, retail chains and high street shops in most countries.

Pedalite products all adhere to three principles; they address issues of safety, health and the environment (SHE). To read more about Pedalite International’s SHE campaign please go to: http://www.pedalite.com/she.aspx.

In 2007 Pedalite was acquired by the Mpower1 Group of companies (www.mpower1.com); a major business development organisation, which has increased investment, accelerated product development, attracted celebrity endorsement for Pedalite products, initiated a major marketing campaign and underwritten the future of Pedalite.

Tony Doyle MBE, twice World Pursuit Champion and four times European Track Champion is an ambassador and spokesperson for Pedalite International Ltd.  Tony will be promoting the pedal lights at exhibitions, cycling shows and through cycling clubs, retail outlets and in schools throughout the UK, highlighting the part they play in cycling safety.  As spokesperson, Tony also plays a key role in helping explain, through the media, the importance to cyclists of using Pedalite Pedals.