Press Releases

World Champion Tony Doyle Supports Pedalite International at The Cycle Show, Earls Court 11-14th October

10 September 2007 - Tony Doyle, MBE and twice World Pursuit Champion will be supporting Pedalite International Ltd to showcase the company’s unique battery-free pedal lights for bikes, powered by cyclists. Visit stand K21 at The Cycle Show at Earls Court on 11 – 14 October at Earls Court.

An ardent cycling safety campaigner, Tony will be urging cyclists at the show to ‘be seen and be safe’ by adding pedal lights from Pedalite International Ltd to their bikes this Autumn and never to forget that additional lighting will improve cycling safety.

Visitors to the show will be able to meet Tony and the team from Pedalite International Ltd at stand K21 who will demonstrate on stand how the product works and why it is being used by the UK’s Emergency services, government departments, schools, Bike to Work schemes in the UK and by businesses in over 22 countries around the world as part of their corporate social responsibility programmes.

They will also be able to learn more about the product’s features, including the fact that the lights are powered by cyclists themselves and light up as soon as they start pedalling. Uniquely, the pedals also store the cyclist’s energy and even provide lighting after the pedalling has stopped.

They will hear first-hand why the pedal lights increase safety, by providing always-on lighting, enabling bikes to be seen by motorists from a distance of 1km away and essentially from any angle, even the side which is a major blind spot and the cause of 75% of bike accidents (RoSPA 2005).

The lights retail online at www.pedalite.com at £34.99 and visitors to the show will have the chance to place their orders at the stand.

Tony Doyle states, “With record numbers of visitors expected at this year’s Cycle Show, we are excited about the opportunity to meet with as many cycling enthusiasts as possible and to show them how these unique pedal lights work.”

“With more people taking up cycling than ever before and more cars on the road, cycling safety is a major issue. Pedalites ensure cyclists are safer and can always be seen by motorists. The market has been crying out for such an effective and exciting product - cycling commuters will no longer be invisible to motorists. In addition, Pedalites will help increase the safety of children on the road,” he added.

Key features of the Pedalite Pedals are:

• Flashes front, back & sides when pedalling starts for essential 360 degree visibility
• The only pedal that keeps flashing even when pedalling stops (up to 5 mins.)
• Visible 1 km away
• Very simple, standard fit on all adult & child bikes (from age 9)
• No batteries, no maintenance: fit & forget!
• Tough & durable with 1 year full warranty
• Non-slip surface and supergrip studs
• Make cycles seem “wider”; motorists give a wider berth to cycles with Pedalite pedals
• Compatible with Pedalite Toeclip
• Always on, you never forget to turn them on
• Unique, patented, technology to help you put safety first

About Pedalite International

Pedalite International Ltd offers unique battery-free pedal lights that harvest and store the energy that a cyclist uses enabling the lights to stay on for up to five minutes after the pedalling stops such as when freewheeling or waiting at a junction.

Now used by thousands of cyclists in over 22 countries, Pedalite 360 degree pedal lights help to protect the cyclist with always on essential side lighting, protect the environment by eliminating highly caustic battery waste and save money by using the kinetic energy generated by turning the pedals rather than requiring batteries to be purchased over and over again.

In July 2007 Pedalite was acquired by the Mpower1 Group of companies (www.mpower1.com); a major business development organisation, which has increased investment, accelerated product development, attracted celebrity endorsement for Pedalite products, initiated a major marketing campaign and underwritten the future of Pedalite.

Tony Doyle MBE, twice World Pursuit Champion and four times European Track Champion is an ambassador and spokesperson for Pedalite International Ltd. Tony will be promoting the pedal lights at exhibitions, cycling shows and through cycling clubs, retail outlets and in schools throughout the UK, highlighting the part they play in cycling safety. As spokesperson, Tony also plays a key role in helping explain, through the media, the importance to cyclists of using Pedalite Pedals.

About Tony Doyle MBE

Tony Doyle was a professional cyclist for over 15 years. He was twice World Pursuit Champion and was four times European Track Championship winner in the 1980s. He is recognised as the UK’s most successful six day rider ever.

Since retiring from a professional racing career he has become a well respected figure on an international level often appearing on TV and Radio.

He is an ardent campaigner for cycling awareness and in particular, cycling safety. He was the Founder Event Director for the Tour of Britain and is also a former President of British Cycling.

Tony has gained a reputation within Event Management, Marketing and PR, both affable and dedicated with a depth of knowledge within the cycling industry.