Press Releases

Unique Solar powered Anklelite Launches to Keep Cyclists, Joggers, Children and Horse Riders visible and safe this Winter

Eco-friendly Anklelite charges in sunlight and artificial light

Provides over 3 hours lighting when charged

Launching at Interbike Las Vegas, 24th September 2008

22nd September 2008 – Anklelite - a unique new solar-powered, eco-friendly lighting product worn around the ankle will be keeping cyclists safe on the roads, protecting children as they walk or cycle to and from school this winter and is also ideal for horse riders and joggers.

This latest eco-friendly lighting product from award-winning, safety lighting specialist, Pedalite is launching at the largest bike show in America, Interbike, Las Vegas on 24th September 2008 and will be in all good shops in time for Christmas priced at around £12.49.

The Anklelite with adjustable straps fits all sizes and can be worn with or without trousers and fits securely over riding boots. Anklelite provides super-bright 360 degree lighting without the need for batteries.

A large unique floodlight module is attached to straps that fit comfortably around the ankle with high visibility reflective strips on both sides as an additional feature. The lights shine brightly from every angle so cyclists, sports people and children wearing Anklelite will be seen clearly by motorists any time day or night. The lights can be turned on and off and set to different modes – flashing, constant or off. The constant mode is advised for horse riders so as not to startle the horses with the flashing mode.

The Anklelite’s robust design and versatility enables it to be also used as an arm light on the upper or lower arm – perfect for jogging, cycling or riding. The Anklelite is small enough for a commuter or even a child to roll up and put in their coat pocket or rucksack ready for their walk home after work or school.

With over 600 million batteries (22,000 tonnes) being disposed of and creating an environmental hazard in the UK (source DEFRA) every year, Anklelite is an eco-friendly product, that charges both in direct sunlight and in artificial light so it is ideal for charging at the office or school or just popping on the windowsill for a few hours at home. It provides over three hours of super-bright light from a full charge. In addition, the saving on replacement batteries alone means that Anklelite enjoys a cost payback as well as helping save the environment.

Anklelite also doubles as a trouser clip replacement for cyclists and provides 360 degree lighting for those cyclists riding with clipless and all other types of pedals. 3 out of every 4 accidents involving bicycles on UK roads happen at road junctions where cyclists need to be seen from the side, Anklelite provides essential side lighting which will help reduce accidents in the darker evenings and mornings. At just £9.99 it is a cost-effective way of providing additional lighting safety and with the clocks changing on 26 October it couldn’t be a better time to wear Anklelite.

The lightweight Anklelite is weather and impact resistant. Simple to put on and comfortable to wear, Anklelite is maintenance free and ensures that cyclists can ride secure in the confidence that they, and not just their bikes, are clearly visible at all times even from the side.

Tony Doyle, a former World Champion Cyclist says, “Anklelite is an excellent invention from Pedalite and it will prove a real hit with cyclists, horse riders and joggers this winter. A major problem for cyclists is that motorists cannot see them clearly at junctions and when they are turning left or right - this will no longer be an issue if they are wearing Ankelite regardless of if they have platform or clipless pedals.”

Simon Theobald, Managing Director of Pedalite, “We are confident that Anklelite will appeal to cyclists, parents of children walking to and from school and our new market of horse riders, because it is practical, lightweight, clever, stylish, environmentally friendly and most of all, it provides hassle-free lighting which could save lives.”

Anklelite’s battery free ‘green’ credentials will appeal to those of us who are environmentally conscious and even Pedalite’s packing avoids using unnecessary plastic as it is completely made from recycled cardboard.

Anklelite is distributed in the UK by the world famous cycle manufacturer and retail distributor, Raleigh and will be in all good stores in time for Christmas from £12.49.

Key features of the Anklelite are:

• Can be worn by cyclists, horse riders, children and other sports people
• Can also be used as an arm light, on the upper or lower arm
• Fits all ankle sizes with or without trousers and over boots
• Lightweight and comfortable
• Weather and impact resistant
• Powered by stored natural and artificial light energy
• Hi visibility reflective strips
• No batteries or mains charging required
• 3+ hours of flashing light from a full charge
• Unique Pedalite 360 degree floodlight module
• Constant or flashing modes
• Unique, patented, technology to help you put safety first

Editors Notes

About Pedalite International Ltd

• Pedalite International Ltd design and make cycling accessory products for Safety, Health and the Environment with Quality built in.  The products are available worldwide from all good retailers and the range of unique products continues to expand.

• Pedalite products are now used by thousands of cyclists in over 33 countries, Pedalite products protect the environment by eliminating highly caustic battery waste.

• Tony Doyle MBE, twice World Pursuit Champion and four times European Track Champion is an ambassador and spokesperson for Pedalite International Ltd. Tony will be promoting the Pedalite products at exhibitions, cycling shows and through cycling clubs, retail outlets and in schools throughout the UK, highlighting the part they play in cycling safety. As spokesperson, Tony also plays a key role in helping explain, through the media, the importance to cyclists of using Pedalite products.